How to Utilise Your Corporate Video Production Company
Hiring a corporate video production company is a must for any business. If you’re not utilising videos as a platform, your competitors are. In fact, 85% of all establishments have dedicated teams to do the job. Whilst it is beneficial to have a brand presence in this medium, what’s more, important is how effectively you use this form of marketing.
Here are some ways you can make the most out of a team of videographers:
Focus on effective content.
Many business owners make the mistake of cramming too much information into one clip. This is a big mistake.
According to research, the most effective videos last only 2 minutes long. Remember that your audience online has a shorter attention span. 30-minute videos aren’t the most effective, as they have a retention rate of only 10%.
On the other hand, those that are under two and a half seconds have a whopping 55% retention rate – that’s more than half of your initial audience!
Content needs to be targeted towards a specific audience. Most of the time, viewers are looking for relevant information. This needs to be relayed in a concise manner, without losing track of the product or service you’re marketing.
It comes as no surprise that the four most effective videos are: explainers, how-tos, product demonstrations and testimonials. They’re straight to the point and informative.
If you’re using Facebook as a platform, optimise your content for viewing without sound.
Facebook is a huge platform for online marketing. Now that they’ve optimised their website for watching videos, businesses now have a huge opportunity to reach a broader audience. As a platform, Facebook is highly effective – even more so than YouTube. Clips that are posted on the social media sites have 10 times more reach than those uploaded on YouTube.
Whilst effective as a platform, Facebook works differently from other social media sites. YouTube videos are most commonly watched with the full audio-visual experience. On the other hand, as much as 85% of Facebook clips are watched with the sound muted off. This is why you should include captions when using the social media site.
For more useful tips and tricks, check out the previous works of Wildebeest, a renowned corporate video production company.